Personal communications about a product between target buyers and neighbors, friends, family members, associates, and other consumers, are known as ________
A) personal selling
B) direct marketing
C) public relations
D) buzz marketing
E) word-of-mouth influence
E
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Assuming that the Morocco Desk Co purchases 8,000 feet of lumber at $6.00 per foot and the standard price for direct materials is $5.00, the entry to record the purchase and unfavorable direct materials price variance is:
A) Direct Materials 40,000Direct Materials Price Variance 8,000Accounts Payable 48,000 B) Direct Materials 40,000Accounts Payable 40,000 C) Direct Materials 48,000Direct Materials Price Variance 8,000Accounts Payable 40,000 D) Work in Process 48,000Direct Materials Price Variance 8,000Accounts Payable 40,000
The practice of comparing a company's achievements against the best practices in the industry is known as goal congruence
Indicate whether the statement is true or false
The most sophisticated form of pretest is the ________.
A. theater test B. sales test C. portfolio test D. attitude test E. jury test
Prewritten, commercially available sets of software programs that eliminate the need for a firm to write its own software programs for certain functions, are referred to as
A) software packages. B) mashups. C) outsourced software. D) open-source software. E) service level agreements.