Julia has been hired by a market research company to collect data about the drinking habits of 25- to 35-year-old urban professionals. Julia is to go to "happy hour" with a group of individuals and observe what type of alcoholic beverages they order, how often, and what brands. The data that Julia will obtain is ______ and she will use ______ in its collection.

A. secondary; observation
B. primary; personal interviews
C. primary; ethnographic techniques
D. secondary; ethnographic techniques
E. primary; focus groups


Answer: C

Business

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