Julia has been hired by a market research company to collect data about the drinking habits of 25- to 35-year-old urban professionals. Julia is to go to "happy hour" with a group of individuals and observe what type of alcoholic beverages they order, how often, and what brands. The data that Julia will obtain is ______ and she will use ______ in its collection.
A. secondary; observation
B. primary; personal interviews
C. primary; ethnographic techniques
D. secondary; ethnographic techniques
E. primary; focus groups
Answer: C
You might also like to view...
The database approach to data management is sometimes called the flat file approach
Indicate whether the statement is true or false
What theory attributes the existence of nonprofit organizations to the vision of the individuals who created them?
A. failure B. altruism C. supply-side D. entrepreneurship
When Bud Light Orange beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.
A. horizontal B. intensive C. selective D. vertical integration E. exclusive
Determining the development status of a country is based on its level of economic growth, condition of its infrastructure, and availability of resources
Which of the following less-developed countries has high economic growth but insufficient infrastructure and resources? A) Somalia B) France C) India D) Haiti E) Uganda