Quantitative research is essentially survey research
Indicate whether the statement is true or false
TRUE
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"Buy 1, get 1 half price" is an example of the sales promotion approach of ________.
A. rebates B. loyalty programs C. multiple-purchase offers D. product placements E. premiums
There are no positive aspects to rumors.
Answer the following statement true (T) or false (F)
Facing stiff competition in the e-reader market, Sumac Industries wants to protect its competitive advantage by increasing the perceived value of its reader. Sumac's best strategy to accomplish this would be to
A. highlight the number of celebrities who use Sumac e-readers. B. increase the cost of production to add innovative new features. C. lower the retail price of its e-reader to attract new customers. D. try to imitate some of the features found in competing products.
Sociocultural forces in international markets keep marketers busy trying to understand local preferences, tastes, customs, and idioms. The marketer's failure to understand these forces almost certainly leads to failures in the marketing strategies used. Which one of the following statements about the sociocultural forces in international markets is true?
A. Cultural differences do not affect marketing negotiations and decision-making behavior. B. Buyers' perceptions of other countries do not influence product adoption and use. C. Cultural differences do not have significant effects on marketing activities. D. Transferring marketing logos, trademarks, and symbols is usually an easy process when entering international markets. E. Product acceptance in an international market is more likely if similarities exist between buyer and seller cultures.