What does it mean to say that memory is dynamic, creative, and social? Give an example that illustrates these three components.
What will be an ideal response?
Memory is dynamic in the sense that it is constantly evolving and changing. Fond memories we have of a childhood friend, for example, could change as we grow older, especially if we don’t have much in common any longer. Instead of seeing the fun times we had, we might start remembering all the times we fought as children. Memory as creative means that it is reconstructive; we use bits and pieces of information to recall large parts of our lives that we otherwise don’t remember so well. And final, memory as social means that we jointly construct and maintain our memories with others. For example, our parents help us know who we are as people by sharing memories of our selves when we were too young to have those memories.
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As the newest member of the marketing department, your immediate boss asks you to comment on the company's proposal to add two new shoes to the company's middle-of-the-road pricing and product-line strategies. The first pair will retail for $ 40
00 and has as its target market the "bargain" shopper. The second pair will retail for $ 200.00 and is targeted at the "sophisticated shopper." In relation to product-line strategy, what is the company trying to accomplish with these two new items?
A company may switch every year from one method of estimating and writing off uncollectibles to another method
Indicate whether the statement is true or false
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."A ________ would provide Peter Austin with information about who makes the buying decisions for a prospective corporate customer, the buyer's background, and what kind of credit and
delivery terms the account requires. A. value analysis B. customer profile C. FAB formula D. SWOT analysis E. customer benefit plan
Answer the following statements true (T) or false (F)
1. Today’s managers manage information rather than networks of people. 2. GDSS (group decision support systems) increase both efficiency and groupthink. 3. Groupware provides computer-mediated communication systems, allowing different viewpoints and ideas to be compared and discussed in real time. 4. Although the whole rationale for reliance on technology is increased efficiency and productivity, its use must be constantly reassessed.