The end result of adhering to environmental regulations is that firms lose revenue in the process.
Answer the following statement true (T) or false (F)
False
While environmental regulations may limit firms in some regard, they also provide marketers with opportunities. For example, when the 1992 Energy Policy Act limited the amount of water showerheads could deliver, firms like Teledyne Technologies developed a new line of products, the Shower Massage showerheads. The showerheads met this standard and captured sales and profit for the firm.
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Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. As a result, the company aired some ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?
A. postpurchase behavior B. information search C. purchase decision D. alternative evaluation E. problem recognition
Operating assets equals:
a. cash, accounts receivable, and equipment. b. current assets plus tangible assets. c. total assets minus intangible assets. d. only long-term assets. e. only current assets.
Which of the following documents is prepared by a company's accounting department?
A) Bank statement B) Receiving report C) Check authorization D) Invoice
Which of the following is NOT a task in the supplier management process?
a. supplier information management b. supplier human resource management c. supplier phase-out d. strategic sourcing