Which of the following is an example of a managerial sales and marketing process?
A) awarding a refund
B) evaluating promotional discounts
C) opening a new restaurant
D) determining the payment policy
B
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The life expectancy of a customer decreases exponentially as a business moves to higher levels of customer retention
Indicate whether the statement is true or false
Dividend yield equals
A) market price per share divided by dividends per share. B) net income divided by dividends per share. C) dividends per share divided by net income. D) dividends per share divided by market price per share.
The costs associated with coupons and rebates are usually reflected in contra-revenue accounts
Indicate whether the statement is true or false
In vertical analysis, each item is expressed as a percentage of:
A. Total assets on the balance sheet. B. Total current assets on the balance sheet. C. Total cash on the balance sheet. D. None of these answers is correct.