When McDonald’s decided several years ago to add breakfast to their existing product lines, their profits increased by 40%. This is an example of what type of creativity?

A. innovation
B. extension
C. synthesis
D. duplication


B. extension

Communication & Mass Media

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After determining the purpose of a blog, what should the writer do next?

A. write as many articles as possible on the chosen topic B. try to monetize the blog by seeking advertisers and writing promotional content for products C. build a brand by establishing a footprint across multiple platforms D. attempt to understand the needs of the readers and adjust the content accordingly

Communication & Mass Media

Which of the following is an example of asynchronous listening?

A) having a conversation via cell phone B) having a conversation mediated by a translator C) retrieving a voicemail message D) participating in a conference call

Communication & Mass Media

An image that shows the actual subject under discussion is a(n) ________ image

A) ?ethical. B) ?metaphorical. C) ?analogical. D) ?critical. E) ?literal/

Communication & Mass Media

What are the consequences of remaining silent while someone tells an offensive joke or anecdote?

What will be an ideal response?

Communication & Mass Media