________ is a medium of advertising, sales promotion, and motivational communication employing imprinted, useful, or decorative products that are distributed free.
A. Guerrilla marketing
B. Synchro marketing
C. Specialty advertising
D. Direct-response advertising
E. Buzz marketing
Answer: C
You might also like to view...
An offeree who makes an inquiry about the terms of the offer has made a counteroffer and has terminated the offer by rejecting it.
Answer the following statement true (T) or false (F)
Many companies are using the Internet for other business purposes except
A) Supply chain management B) Product life-cycle management C) Customer relationship management D) Reporting management
If a contract is required to be in writing under the Statute of Frauds but is not, then the contract is ________
A) valid B) void C) voidable D) unenforceable
According to ethical relativism, ________
A) ethics rely on duties based on universal rules one is morally bound to follow B) each person is presumed to have entered into a social contract with all others in society to obey ethical rules C) there are no universal ethical rules to guide a person's conduct D) people must choose an action or follow a rule that provides the greatest good to society