Generally, management prefers global product standardization because
A. Those at headquarters generally like standardization because they can control it.
B. The creative work can be on a global theme, even when localized.
C. There are lower costs due to longer production runs, design efficiencies, and marketing-related efficiencies-all of which lower costs.
D. They have one product for the globe, which creates simplicity of message.
Answer: C
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