________ describes people in quantifiable terms of their shared attributes-their likes, dislikes, and habits, as well as age, gender, education, religious beliefs (if any), and income
a. Audience needs
b. Demographics
c. Audience analysis
d. Planting
b
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Which one of the following principles is derived from Alinsky’s understanding of the use of power?
a. Power is always overt. b. All power is resource-based. c. Power cannot influence change. d. Power exists in relationships.
Blowing up a small problem into a large one is called _______
a. catastrophizing b. beltlining c. emotional contagion d. enhancing
Sam and Woody are both bartenders at a local tavern. The communication between them
would be considered outward. Indicate whether the statement is true or false
What vertical camera position and what focal length should you use to
intensify the power of a big truck?
a. from above and wide-angle b. from above and narrow-angle c. from below and wide-angle d. from below and narrow-angle e. from the front and narrow-angle