________ describes people in quantifiable terms of their shared attributes-their likes, dislikes, and habits, as well as age, gender, education, religious beliefs (if any), and income

a. Audience needs
b. Demographics
c. Audience analysis
d. Planting


b

Communication & Mass Media

You might also like to view...

Which one of the following principles is derived from Alinsky’s understanding of the use of power?

a. Power is always overt. b. All power is resource-based. c. Power cannot influence change. d. Power exists in relationships.

Communication & Mass Media

Blowing up a small problem into a large one is called _______

a. catastrophizing b. beltlining c. emotional contagion d. enhancing

Communication & Mass Media

Sam and Woody are both bartenders at a local tavern. The communication between them

would be considered outward. Indicate whether the statement is true or false

Communication & Mass Media

What vertical camera position and what focal length should you use to

intensify the power of a big truck?

a. from above and wide-angle b. from above and narrow-angle c. from below and wide-angle d. from below and narrow-angle e. from the front and narrow-angle

Communication & Mass Media