Describe an example of how two different organizations may have very different staffing structures and why that matters to communications campaigns.

What will be an ideal response?


Law firm might have lots of partners at executive level, but small support staff. On
the contrary, a manufacturer of goods may have large labor force led by small
management team. Their respective challenges may differ, which may in turn result in
different communications needs.

Communication & Mass Media

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The overall PR campaign goal should align with the organization's mission

Indicate whether the statement is true or false

Communication & Mass Media

A strategy to improve listening to understand is:

A) ?to identify the goal and main points.
B) ?to refrain from asking questions.
C) ?to understand the points as is without paraphrasing.
D) ?to focus only on verbal cues and ignore nonverbal cues

Communication & Mass Media

What were two of your greatest strengths and weaknesses as a speaker?

Communication & Mass Media

Describing how you calculate interest on a loan is an example of an operational definition.

Answer the following statement true (T) or false (F)

Communication & Mass Media