Which of the following ratios is not a measure of profitability?
a. rate of return on assets
b. rate of return on common stockholders' equity
c. earnings per share of common stock
d. rate of return on preferred stockholders' equity
e. all of the above
D
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The majority of all Web traffic begins at a(n):
A) company's front page B) individuals e-mail site C) neutral site D) search engine
Hilliard Company budgeted the following transactions for April Year 2: Sales (75% collected in month of sale)$200,000 Cash operating expenses 105,000 Cash purchase of investment 75,000 Cash payment of debt 15,000 Depreciation on operating assets 12,000 The beginning cash balance was $50,000. The company desires to have a $25,000 ending cash balance. The surplus (or shortage) of cash before considering any financing activities (that is, borrowings or repayments) during in April would be:
A. $40,000 surplus. B. $40,000 shortage. C. There is no cash surplus or shortage. D. $20,000 surplus.
Neptune Inc., a cosmetics company, has come up with a new bodywash. The marketing department of Neptune conducts market research to determine an appropriate price for the product. The representatives of the company go to various malls and sell the product at different prices. The sales volume for each price is measured, and they are compared to determine the optimal price. This is an example of:
A. a mail panel survey. B. test marketing. C. a drop-off survey. D. laboratory experimentation. E. a wireless phone survey.
In a journal entry, the Post. Ref. column is left blank until the entry has been posted
Indicate whether the statement is true or false