Define cultural icons, give examples of U.S. cultural icons, and discuss the successful marketing of U.S. cultural icons.
What will be an ideal response?
Products can carry cultural values and many products that are seen to represent a culture have been both widely popular and resisted. An icon is a special symbol that tends to be idolized in a culture. Regarding specific icons, answers will vary, but students may draw from the textbook examples of Coca-Cola, Disney, McDonald’s, KFC, Spam, and/or Nike. Finally, regarding successful marketing, answers will vary, but will likely describe at least one of the following examples from the text: Coca-Cola, Disney, McDonald’s, KFC, Spam, and/or Nike. Answers should articulate how and why each example was successful.
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