The study by Fitzsimons, Chartrand, and Fitzsimons examined priming computer brands to examine whether the associations motivated people’s behavior. They found that
a. people do not anthropomorphize computers, and no relation was found.
b. priming people with any computer logo increased efficiency compared to a control group who received no priming.
c. priming people with the Apple logo increased creativity,while priming the IBM logo decreased creativity.
d. priming people with a silver laptop increased modernization,while priming people with a black desktop decreased modernization.
Answer: C
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