Which of the following is not a reason why customer relationship management systems often do not live up to the expectations of senior managers?
a. Sales executives are not involved in the selection and deployment of the CRM system.
b. CRM systems generally do not provide the ability to track profitability per customer, to detect customer dissatisfaction, or improve the selling process.
c. Senior management does not consider CRM to be a strategic tool.
d. CRM systems are relatively easy and inexpensive to implement.
e. All are reasons why CRM systems often did not live up to the expectations of senior managers.
B
You might also like to view...
Targeting people who wish to improve their sex lives using herbs and supplements is an example of which type of segmentation?
A) demographic B) geographic C) benefit D) geodemographic
Communicative exchanges that occur between people within a workplace are aimed toward accomplishing workplace goals and objectives are known as ______ communication.
a. workplace b. organizational c. task-oriented d. business
Grant Enterprises is considering the introduction of a new product. The marketing and production departments have begun informal discussions about its design, production, and sales. List three examples of accounting information that the marketing and production managers would find useful in their meeting
The school of ethical relativism holds that
A. concepts of right and wrong as they apply to business behavior are always absolute and usually more stringent than universal ethical principles. B. concepts of right and wrong are always governed by business norms in each country, culture, or society. C. what constitutes ethical or unethical conduct should be determined by the religious convictions of each society or each culture within a country. D. concepts of right and wrong are always a function of each individual's own set of values, beliefs, and ethical convictions. E. when there are cross-country or cross-cultural differences in what is deemed ethical or unethical in business situations, it is appropriate for local moral standards to take precedence over what the ethical standards may be elsewhere.