Kate owns a women's fashion apparel manufacturing firm. She has determined that the customers for her business' products can be segmented into three distinct segments differing in primary needs, demographics, lifestyle, and purchase behaviors. She now wants to develop a value proposition that delivers value to target customers in each segment. Which stage of the needs-based market segmentation process does this represent?
A) segment identification
B) segment attractiveness
C) segment profitability
D) segment positioning
E) segment marketing mix strategy
Ans: D) segment positioning
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Global Wood Ventures Inc is an American firm that manufactures, distributes, and exports structural plywood. The firm finds that multiple inventory management errors were causing customer dissatisfaction and reducing the firm's profits
It identified several companies, in completely different industries, that were considered to be the best in inventory management. After obtaining permission, professionals from Global Wood Ventures Inc studied the inventory management system of One Stop Mart, a firm well known for its inventory management techniques. This knowledge helped Global Wood Ventures Inc to develop a more error-free inventory management system. In this example, Global Wood Ventures Inc uses which of the following strategies? A) competitive benchmarking B) perceptual mapping C) disintermediation D) competitor analysis E) vertical integration
Researchers found that when top managers develop a strong ethical culture, unethical behavior is reported less frequently
Indicate whether the statement is true or false a. True b. False
Trevor has obtained a judgment for $400,000 against Jennifer who has refused to pay it
Which of the following courses of action can Trevor take in order to have the debt satisfied? A) He can apply to the court to seize and make an order for the sale of Jennifer's real property. B) He can apply to have a judgment debtor examination of Jennifer C) He can apply to the court to have Jennifer's real property seized and sold. D) Garnishment proceedings E) All of the above
Which of the following is correct with regard to treaties in the United States legal system?
a. They have no legal effect. b. Under the U.S. Constitution, they must be signed by the President and approved by the U.S. Senate. c. They have no effect on business law. d. They must be approved by the states before they have the force of law.