In 2017, Royal Caribbean created an “Intern-Ship” contest to find the perfect Instagram explorer to be part of the cruise experience and share content on behalf of the cruise line to drive travel destination sales and buzz. Discuss how Royal Caribbean could integrate both science and art in this campaign.
What will be an ideal response?
This campaign combined both research and practice in different ways. The research components for this campaign include the listening capabilities of understanding what people are talking about on social media. Sharing articles, updates with friends, and talking about what they should be doing for vacation are all pieces of content that could be collected, analyzed, and used to brainstorm ideas for campaigns. The art side comes from brainstorming ideas from what was gathered in the research. Figuring out what has not yet been done and what opportunities could arise from targeting certain audience groups (e.g., Millennials) on certain platforms (e.g., Instagram) like this could be a great and unique opportunity to generate excitement and buzz. Tying in the metrics to determine how successful this campaign was (e.g., How many applications were submitted, the metrics for the intern on this campaign, buzz for media coverage, social media shares, etc.) would need to be evaluated.
You might also like to view...
Which of the following answers is not an effective way of beginning a presentation?
a. Plan the beginning after you have developed the content of your presentation. b. Don't use your introduction to offer excuses for poor preparation or nervousness. c. Don't begin a presentation with a phrase such as "My speech is going to be about…" d. Begin with a strong joke, even if it's not relevant to your purpose or topic. e. Begin by connecting to your audience and setting the emotional tone of the presentation.
Give examples of speech topics that would attempt to tap
into the need for (1) safety, (2) social needs, and (3) selfesteem. What will be an ideal response?
There are radical differences between how men and women communicate that are based on biology
Indicate whether the statement is true or false.
The arguer concerned with assuring the welfare of the greatest number of people rather than being bound by an absolute standard of right and wrong is practicing
(a) deontological ethics. (b) enlightenment ethics. (c) teleological ethics. (d) the doctrine of perspicuity.