In a study of the effectiveness of a public relations campaign on students at a local university, the researcher randomly selects a sample from four different subpopulations of the total population of students: first year students, second year students, third year students, and fourth & fifth year students together. What sampling method is this researcher using?

a. stratified sampling
b. quota sampling
c. systematic sampling
d. cluster sampling


Answer a,

Communication & Mass Media

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Because of its focus on subjectivity, qualitative research uses credibility to evaluate the quality of data interpretation.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Hearing is the continuous, natural, and __________ process of receiving aural stimuli

Fill in the blanks with correct word

Communication & Mass Media

Delivering a speech from notes or from a memorized outline is referred to as speaking __________

Fill in the blanks with correct word

Communication & Mass Media

Children who increase their exposure to the media in a mindful manner:

a. will be harmed by the negative effects of the media b. should have their exposure restricted by their parents, in an effort to be protected from the potential of negative effects c. will be better able to develop the schema and knowledge structures necessary to understand and appreciate the media more d. none of the above

Communication & Mass Media