In a formal proposal, how do you determine the organizational approach to use in the letter of transmittal?
What will be an ideal response?
Answer: How you handle the letter of transmittal depends on whether the proposal is solicited or unsolicited. If the proposal is solicited, the transmittal letter follows the pattern for positive messages, highlighting those aspects of your proposal that may give you a competitive advantage. If the proposal is unsolicited, the transmittal letter follows the pattern for persuasive messages, since it must persuade the reader that you have something worthwhile to offer.
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