Brainstorming is an ineffective research technique
Indicate whether the statement is true or false
False
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Consider the following production function? Y = A×Ka×L1?a. ? If a = 0.3, and over the past year total factor productivity grew 2.3 percent, capital grew 2 percent, and labor grew 3 percent, what was the growth rate of output?
A. 0 percent B. 5 percent C. 2 percent D. 7 percent
________ is communication by a marketer that informs, persuades, and reminds potential buyers about a product or service so as to influence their opinions and elicit a response.
A. A relational orientation B. Pricing C. Value cocreation D. Placement E. Promotion
Which of the following is the most precise, enabling marketers to focus on the most promising sales prospects?
A. Advertising B. Public relations C. Sales promotion D. Personal selling E. Publicity
Which of the following is not a factor that makes it more difficult for new ventures to be successful as differentiators?
A. Establishing a brand, important to a differentiation strategy, is thought to be expensive. B. The strategy is thought to be expensive to put into action. C. Superior innovation is often very costly. D. Customer service is often costly, but it does not affect a differentiation strategy.