A marketing plan should include
A. what marketing mix is to be offered to whom, and for how long.
B. what company resources will be needed, and at what rate.
C. some control procedures.
D. what sales and profit results are expected.
E. All of these are included in a marketing plan.
Answer: E
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When delivering negative news using the direct approach, how should the message end?
A) With a positive statement aimed at maintaining a good relationship with the audience B) With a reminder of the bad news C) With advice on how to prevent negative issues from arising in the future D) With a neutral close E) With a plan of action
A mediator is allowed to make decisions for a divorcing couple
Indicate whether the statement is true or false
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