What are some challenges associated with mobile marketing and how should advertisers overcome them?
What will be an ideal response?
Even with newer-generation smart phones, the Web experience can be very different for users given smaller screen sizes, longer download times, and the lack of some software capabilities. Marketers should design simple, clear, and clean sites, paying even greater attention than usual to user experience and navigation. Mobile ad copy should occupy only 50 percent of the screen, avoiding complex viewing experiences that may take a toll on consumers' battery and data availability as well as on their time. Brands should limit their ads to a pair of phrases — the offer and the tagline. Brands should place their logo in the corner of the mobile ad frame. Finally, ads should use at least one bright color, but no more than two. Calls to action should be highlighted with a bright color.
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Rodriguez and Ying start a partnership on July 1, 2019. Rodriguez contributes $4100 cash, furniture with a current market value of $47,000, accounts payable with a current market value of $16,000 and equipment with a current market value of $23,000. Which of the following is the correct journal entry to record Rodriguez's partnership investment?
Hank earns $24.00 per hour with time-and-a-half for hours in excess of 40 per week. He worked 50 hours at his job during the first week of March 2018. Hank pays income taxes at 15% and 7.65% for OASDI and Medicare. All of his income is taxable under FICA. Determine Hank's net pay for the week. (Do not round any intermediate calculations, and round your final answer to the nearest cent.)
A) $1122.00 B) $1021.02 C) $835.80 D) $799.80
The content of employee emails is an example of a non-structured data source
a. True b. False
Which of the following is not true regarding establishing sourcing team goals? a. Teams with established goals often use those goals as a basis for evaluating how well the team is performing. b. Teams will establish, on average, challenging rather than easy goals
c. External pressure on a team to set goals usually results in the setting of more challenging goals. d. Teams establish goals only because they have to. e. Teams with goals perform better, on average, than teams that are asked simply to perform their best without explicit end goals.