In choosing an event to sponsor, it should not only meet the firm's objective for the event, but it should also match the firm's customers, vendors, or employees depending on which constituency is the focus of the objective
Indicate whether the statement is true or false
TRUE
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When the public relations department issues a statement saying, "Our competitors deliberately made misstatements about the correct way to use our product, and people were injured as a result" it is an example of:
A) expression of innocence B) excuse C) rationalization D) justification
________ are the components of an organization that can be seen and heard, such as office layout, dress, orientation, stories, and written material.
A. Apparitions B. Unconscious assumptions C. Incendiaries D. Visible artifacts E. Organizational divestitures
____________________ criteria are the variables that drive your decisions.
Fill in the blank(s) with the appropriate word(s).
A public official who claims to be the victim of a harmful statement injuring the official's reputation
a. must establish the existence of malice to recover damages for defamation. b. is legally banned from recovering for slander but can recover for libel for injuries to their political future. c. can only seek a retraction rather than any recovery of damages. d. is legally banned from recovering for any defamation action.