Briefly explain why a disliked communicator may be more effective than a liked communicator.
What will be an ideal response?
When someone hears a message from a disliked communicator and he or she is persuaded by him or her the receiver has to do more work to minimize cognitive dissonance.
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According to Westin's classification of privacy, solitude refers to ______.
a. the state of being free from observation of others b. a state of being with another person, but free from the outside world c. the state of being unknown, even in a crowd d. the state in which a person employs barriers to control unwanted intrusion
When television came along in the 1940s, the Federal Communications Commission:
a. used a procedure of allocating broadcasting licenses to TV that was the same as the one of allocating broadcasting licenses to radio b. used a procedure of allocating broadcasting licenses to TV that improved on the one of allocating broadcasting licenses to radio c. used a procedure of allocating broadcasting licenses to TV that was entirely different from the one of allocating broadcasting licenses to radio d. did not have a procedure for allocating broadcasting licenses to TV
The mandate of the reporting phase of a campaign is to do which one of the following?
a. review the lessons learned from the campaign b. review which strategies were most successful c. present all the data related to the campaign d. explain whether campaign objectives have been achieved
Stereophonic sound gives a sense of depth and locale to the program material, in much the same way as two ears or two eyes give a sense of depth
A. TRUE B. FALSE