What is cognitive dissonance? Explain how it can be used effectively to persuade
What will be an ideal response?
Answer: Cognitive dissonance is a sense of discomfort felt by listeners when they are presented with information inconsistent with their current attitudes, beliefs, values, or behavior. A speaker identifies an existing problem or need that is inconsistent or uncomfortable to the audience’s way of thinking. Since most people seek to avoid feelings of dissonance, a speaker can then suggest a solution to help listeners reduce dissonance. As long as the listeners do not discredit the speaker, reinterpret the message, seek information to refute the speaker, or stop listening, they may change their attitudes, beliefs, values, or behavior as the speaker wishes them to do.
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The Motion Picture Association of America instituted a rating system in 1922
a. True. b. False.
Choose oral instead of written communication when your goal is
A) to communicate your personal interest in your receivers. B) to leave a permanent record. C) to create a sense of distance between sender and receiver. D) to provide extensive documentation. E) formality.
Expanding our vocabulary of feeling words may include all of the following EXCEPT
a. using a variety of single words. b. describing physiological and physical symptoms. c. implicitly describing an emotion by mentioning a course of action. d. a statement such as, "My hands are sweaty and my heart is beating very fast!" e. a single statement such as, "I'm mad!"
The members of Global Paper Co. arrange themselves in a circular pattern, then share relevant information and attempt to solve a problem without any set pattern of who speaks when. These members are using the small group format known as the __________.
A. roundtable B. panel C. symposium D. symposium-forum