Explain the current issues in global marketing research
What will be an ideal response?
Marketers engaged in global research face special problems and conditions that differentiate their task from that of the domestic market researcher.
First, instead of analyzing a single national market, the global market researcher must analyze many national markets, each of which has unique characteristics that must be recognized in analysis.
Second, the small markets around the world pose a special problem for the researcher. The relatively lower revenue and margins in smaller markets limit marketing expenditure budgets. Therefore, the global researcher must devise techniques and methods that keep expenditures in line with the market's profit potential.
One of the frequently encountered problems in developing countries is that data may be inflated or deflated either inadvertently or for political expediency.
Another problem is that the comparability of international statistics varies greatly. An absence of standard data-gathering techniques contributes to the problem.
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Masterson Company's budgeted production calls for 56,000 units in April and 52,000 units in May of a key raw material that costs $1.85 per unit. Each month's ending raw materials inventory should equal 30% of the following month's budgeted materials. The April 1 inventory for this material is 16,800 units. What is the budgeted materials purchases for April?
A. $106,560. B. $132,460. C. $101,380. D. $72,520. E. $103,600.
In job-order costing, the journal entry for $1,700 of unpaid direct labor is: Work in Process ...................... 1,700 Wages Payable ...... 1,700
Indicate whether the statement is true or false
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considered to be undervalued, and short funds bet against stocks they consider to be overvalued. What types of investors are likely to be attracted to each of these types of funds? Why?
A standard work year is 2000 hours at the Luther Mill and it takes about an hour and a half to fill a customer order. The manager at the mill is always concerned about employee idle time, so he aims for a capacity cushion of two percent
Last year saw 15,000 customer orders at the mill and the manager has a new John Deere in mind as a company car, so he hopes that there is an increase of 15% in customer orders for next year. How many workers will the manager need to have at the mill next year? A) 10 B) 13 C) 16 D) 19