Those who believe that marketing should be organized by the functional organization model think that keeping marketing people aligned with their functional specialties
a. diffuses bottom line responsibility
b. reduces the need for coordination
c. clarifies who is responsible if a product fails
d. allows them to use someone untrained in marketing in the role
e. provides economies of scale
E
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In the decision-making process, after allocating weights to the decision criteria, the decision-maker must then _________.
A. list viable alternatives that could resolve the problem B. allocate weights to each alternative that could resolve the problem C. evaluate each alternative that could resolve the problem D. rate all alternatives that could solve the problem using the decision criteria
Explain how the OD process works. Suppose you were a student member of your college's or university's committee that was attempting to study why an excessive number of students drop out of your college. Give examples of activities your task force might take in each stage of its OD process.
What will be an ideal response?
A(n) _____ computer functions like a desktop computer but is small enough to be portable and may be battery-operated
Fill in the blank(s) with correct word
Disadvantages of the virtual structure include
A) participating partners may come to know each other's technology, data, and some trade secrets. B) differences in corporate cultures of participating companies can become obstacles. C) it requires unique leadership and managerial skills. D) all of the above.