What can a potential franchisee learn from current franchisees when researching the purchase of that franchise?
What will be an ideal response?
Potential competitors, sustainable competitive advantages, level of support provided by the franchisor, and their own experiences (good and bad) with the franchisor.
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Which of the following is true of advertising as a form of promotion?
A. makes use of nontraditional media B. sponsor or advertiser not identified C. low cost per contact D. immediate feedback and capability to close sales E. nonpaid form of promotion
Which technology began as an informal communication channel but has since evolved into a primary and formal means of business correspondence for many organizations?
A. Voice mail B. Email C. Instant messaging D. Videoconferencing E. Post-it notes
Decisions regarding quality, cost, and design of products and services are all part of the _____ mix.
A. product-capacity B. product-service C. facilities-service D. service-location E. layout-process
What is a bibliography in a report?
A. It is a list of all the sources used as references in the report. B. It is a list of all the chapters in the report along with their page numbers. C. It is a list of all the names of people who helped the writer with the report. D. It is a list of all the graphs and figures in the report along with their page numbers.