Describe a scenario that represents the first phase of a vertical marketing system.

What will be an ideal response?


Over time, many parties develop relationships marked by routinized, automatic transactions, such as those that take place between Walmart and P&G. Walmart's customers thus come to expect to find P&G products in stores, and P&G depends on Walmart to purchase a good portion of its output to sell to its own customers. This scenario represents the first phase of a vertical marketing system, a marketing channel in which the members act as a unified system.

Business

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Implementing a system of independent checks is one of the most effective ways to deter fraud. Which one of the following is NOT a way of providing independent checks on employees?

a. Employee transfers b. Audits c. Mandatory vacations d. Authorization required for purchases of over $2,000 or more

Business

Which of the following statements refers to punitive damages?

A) They are damages in excess of compensatory damages that the court awards for the sole purpose of deterring the defendant and others from doing the same act again. B) They are damages awarded to the party that is injured by a breach of contract but cannot establish actual damages. C) They are damages for nonperformance that are stipulated in a clause in the contract. D) They are damages designed to place the non-breaching party in the position that party would have enjoyed had the terms of the contract been performed.

Business

What are the two basic newspaper size formats?

What will be an ideal response?

Business

Event and audit trail analysis software, tools, and interfaces may be used to analyze collected data as well as for investigating data trends and anomalies

Indicate whether the statement is true or false.

Business