The production of varied, individually customized products at a low cost comparable to that of standardized, mass-produced products is known as

A) large-batch individuation.
B) mass customization.
C) flexible production.
D) mass production.
E) large-batch customization.


B) mass customization.
Explanation: Although issues of volume and variety often have been seen as trade-offs in a technological sense, today organizations are trying to produce both high-volume and high-variety products at the same time. This is referred to as mass customization.

Business

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