The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."
Indicate whether the statement is true or false
TRUE
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Tom and his fiancée Susan decided to have their wedding on a beach in Acapulco, Mexico. Local businesses provided most of the services for the wedding, such as the limousine and the catering services. Throughout the weekend of the wedding, the couple found that workers and limos arrived late; so did the priest who was performing the wedding. In response to the couple's frustration, the Mexican workers remarked, "Ustedes tienen que ser flexibles," which in English means "You have to be flexible with time." This attitude regarding time is
A. inflexible. B. polychronic. C. cultural. D. monochronic. E. one-dimensional.
Timeliness is a pervasive constraint imposed upon financial accounting information
Indicate whether the statement is true or false
If two or more products are obtained from the same production process, the joint cost should be allocated in a manner
a. minimize variations in unit production cost. b. maximize total earnings. c. that assigns the costs to products based on either the weight or the sales price of the item. d. that minimizes the number of estimations that must be made.
Discontinuity of merchandise is a characteristic of both factory outlets and membership clubs
Indicate whether the statement is true or false