Elite Motors Inc., an automaker, develops two new print ads targeted to women. One ad uses local scenes from around its Tennessee plant and emphasizes the "Made in America" aspect. The other ad uses a spokesperson and emphasizes the safety of the car. Which of the following types of ad effectiveness measures should Elite Motors use to test the most effective ad?
A. consumer juries
B. split-run testing
C. portfolio tests
D. physiological measures
E. day-after recall
Answer: B
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