________ represents the psychology of marketing
A) Social behavior
B) Consumer behavior
C) Attitude
D) Perception
E) Personality
B
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Common terminology, but not definitions in U.S. GAAP and IFRS, often refers to the difference between sales and cost of sales as gross margin, gross profit, or gross income
Indicate whether the statement is true or false
Below is a list of activities.TransactionAssets=Liabilities+Stockholders' Equity1. Obtain a loan at the bankIncrease=Increase+No Effect2. Issue common stock to stockholders for cash.?????3. Purchase equipment for cash.?????4. Pay cash for insurance in advance.?????5. Pay cash for employees' salaries in the current period.?????6. Pay accounts payable.?????7. Purchase office supplies on account.?????8. Provide services to customers for cash.?????9. Provide services to customers on account.?????10. Pay cash dividends to stockholders.?????11. Pay cash for utilities in the current period.?????Required:For each activity, indicate whether the transaction increases, decreases, or has no effect on
assets, liabilities, and/or stockholders' equity. What will be an ideal response?
The reminder advertising approach works well for ________
A) situations involving reinforcement of positive perceptions of a brand B) situations involving introduction of new products and services C) situations involving brand loyalty and long-term sales D) situations involving favorable comparison of a brand with its rival brands
Which of the following statements about profitability index (PI) is false?
a. The PI is a ratio of a project's net cash inflow to the project's net investment. b. The formula for calculating the PI is : present value of net cash inflow/net investment c. If a project is to be profitable, the PI cannot exceed 1. d. The higher a project's PI, the more profitable that project is per investment dollar.