Which of the following is an example of a low-tech information system?
A. a customer support system that keeps track of product issues
B. an enterprise data loss prevention system that monitors the flow of data over a network
C. a file of email addresses stored in an email program
D. a decision support system that analyzes multiple variables
E. an inventory tracking system that stores millions of records and produces reports every 24 hours
Answer: C
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The whole purpose of ________ market metrics is to track customer perceptions and attitudes that precede changes in customer behavior and a business's financial performance
A) financial B) static C) competitiveness D) forward-looking E) backward-looking
Describe age and life-cycle segmentation with examples. What are the precautions that marketers should take when using age and life-cycle segmentation?
What will be an ideal response?
Within the relevant range, which of the following costs remains the same irrespective of the changes in production?
A) total mixed costs B) total operating costs C) total variable costs D) total fixed costs
A low-cost position permits buyers to exert power to drive ________ prices only to the level of the next most efficient producer.
A. up B. increasing C. down D. decreasing