Brand ambassadors or customer evangelists are typically individuals who were loyal to competitor's brand, but have switched to the sponsor's brand because of the incentives offered
Indicate whether the statement is true or false
FALSE
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Explain the concept of greenwashing along with an example
What will be an ideal response?
Sidgwick’s dualism argues that _______________ is necessary in an individual’s actions.
a. Utilitarianism b. Rational benevolence c. Ethical egoism d. Kent’s ethics
A) statement that lists beginning balance, purchases and payments, and an ending balance B) the simple interest rate after including any fees imposed by the creditor C) the percentage of credit that must be paid as interest on an annual basis
7) simple interest 8) percentage rate 9) credit card statement What will be an ideal response?
Which of the following statements about B2B marketing is not true?
A. Mobile B2B marketing consumes less than 20% of B2B digital marketing budgets. B. Only 10% of B2B marketers use mobile marketing technologies. C. Content marketing is one of the primary and most effective marketing tools in B2B marketing. D. The disparity between the amount spent on B2B marketing compared to B2C e-commerce reflects the different nature of much of B2B e-commerce when compared to B2C e-commerce.