The process of changing the viewpoint of the MAJORITY is called:

A. Conversion
B. Normative influence
C. Informational influence
D. Minority influence


A. Conversion

Communication & Mass Media

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In a job interview, an applicant’s enthusiasm is most likely to be communicated by ______.

a. a firm handshake, a confident voice, and plenty of eye contact b. a moderately fast speaking rate, animated gestures, and an expressive voice c. proper attire, fluent speech, and a pleasant facial expression d. indirect body orientation, articulate speech, and moderately long pauses

Communication & Mass Media

Phrases or statements that serve to connect the major parts or sections of the presentation and to guide the audience through the presentation are called ______.

a. linkers b. clinchers c. transitions d. adaptors

Communication & Mass Media

Attractive communication style

A) the extent to which the supervisor believes that the subordinate will be able to perform the assigned tasks with little or no difficulty B) getting the subordinate to perform as a fully functioning organizational member C) any communication that indicates interpersonal warmth and closeness D) an overt form of influence where desired outcomes are fully disclosed E) messages and behaviors used to preserve an acceptable and lasting relational state. F) any communication between organizational members that implicitly or explicitly provides task guidance, personal evaluation, or other guidance G) attentive, friendly, and relaxed H) mutual affection the leader and member have for each other based primarily on interpersonal attraction I) inattentive, unfriendly, and unrelaxed J) those that attempt to gain relational rewards by explaining or justifying the actor's position and attitude K) a disguised attempt at upward influence L) an influence technique that uses either open influence or clearly stated outcomes

Communication & Mass Media

Yolanda is doing a presentation about the artist Marc Chagall. She will probably want to select a slide layout that displays

A. text only. B. thumbnail images of all of his major paintings. C. text on one side and an image of a painting on the other. D. fancy animated transitions and special effects.

Communication & Mass Media