Psychographics describe things such as

A) income and gender
B) opinions and attitudes
C) age and race
D) A and C
E) all of the above


Answer: B

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. A communicator's concern over a lack of cultural awareness can be a barrier to intercultural communication. 2. Across all cultures, it is appropriate to display emotions in front of the same types of people (parents, lovers, etc.). 3. Cultural nearsightedness is a less extreme form of ethnocentrism. 4. Using the word Americans to describe only individuals living in the United States is an example of cultural nearsightedness. 5. The word stereotyping was first used in the Christian Bible to describe judgments made about other groups.

Communication & Mass Media

Frances was giving a speech on the New England Aquarium and organized the speech using a __________ pattern that moved from one side of the aquarium to the other according to the space layout as follows:

Main point one: Amazon Rain Forest Main point two: Edge of the Seas Main point three: Giant Ocean Tank Main point four: Pacific Reef Communities a. chronological b. geographical/spatial c. cause-effect d. topical

Communication & Mass Media

John Baird (1977) defines a group as a collection of two or more persons who

a. have no organizational structure. b. communicate over time to achieve personal and group goals. c. have nothing in common except to achieve group goals d. both a and b.

Communication & Mass Media

A dedication speech is usually

a. unrehearsed and impromptu. b. presented by a close friend or family member. c. shared by a number of speakers who each take a part. d. given at a formal occasion or ceremony.

Communication & Mass Media