Who believed that public-relations counselors should be licensed?
- a) P.T. Barnum; b) Ivy Lee; c) Edward
Bernays; d) Samuel Insull; e) Joseph Pulitzer
a
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The continual onslaught of data we encounter everyday is called information
a. overload. b. attenuation. c. collection. d. overstretch.
An audience evaluates your credibility as a speaker
A. before you open your mouth to speak. B. in the opening seconds and minutes of your presentation. C. while someone introduces you. D. after you have completed your presentation.
According to Locke and Lathan, goals influence performance by:
a. directing attention and action b. mobilizing effort c. increasing persistence e. all of the above (page 189 left)
If scholars examined The Dark Knight to see if there was any correlation between this movie and real life vigilantism, the film would be serving as a specific _____
a. media text b. media event c. mass media effect d. media consumption