The most complicated form of ______metrics focuses on exploring the actions audiences members take on social media.

A. basic
B. advanced
C. channel
D. behavioral


D. behavioral

Communication & Mass Media

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It is not enough to simply obtain a no comment from a party involved in a story; you must make reasonable efforts to fairly represent that position in your story

Indicate whether this statement is true or false.

Communication & Mass Media

Walmart ran afoul of Canadian and Mexican consumers because of

A) cultural insensitivity B) a failure to observe local language laws C) low wages D) A and B E) All of the above

Communication & Mass Media

The central idea should encapsulate or sum up the main points to be developed in the body of the speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Good _________ make people, places, and events come alive for your audience

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media