While most marketing organizations rely on various forms of promotion to succeed, sales-oriented organizations make the most effective use of their entire marketing mix.
Answer the following statement true (T) or false (F)
False
Sales-oriented firms usually rely more heavily on promotion alone than do market-oriented firms.
You might also like to view...
Your aunt wants to retire and has $375,000. She expects to live for another 25 years, and she also expects to earn 7.5% on her invested funds. How much could she withdraw at the beginning of each of the next 25 years and end up with zero in the account?
A. $28,243.21 B. $29,729.70 C. $31,294.42 D. $32,859.14 E. $34,502.10
When bonds are redeemed by the issuer prior to their maturity date, any gain or loss on the redemption, if material, is
a. amortized over the period remaining to maturity and reported as an extraordinary item in the income statement. b. amortized over the period remaining to maturity and reported as part of income from continuing operations in the income statement. c. reported in the income statement as an extraordinary item in the period of redemption. d. reported in the income statement as part of income from continuing operations in the period of redemption.
Firms account for leases using either the operating lease method or the capital (finance) lease method. Which of the following is not true?
a. The capital, or finance, lease method treats leases equivalent to installment purchases or sales, where the lessee borrows funds from the lessor to purchase the asset and the lessor recognizes profit at the time of sale. b. The lessor records the leased asset and the lease liability on the balance sheet at the present value of the contractual cash flows at the time of signing the lease. c. The lessee amortizes the leased asset, similar to recognizing depreciation on buildings and equipment. d. The lessee recognizes interest expense on the lease liability, similar to recognizing interest expense on long-term notes or bonds. e. The lessor records the signing of a capital lease the same as if the lessor sold the leased asset for an installment note receivable.
Selling chain management enables an organization to react more quickly to resolve supply chain issues.
Answer the following statement true (T) or false (F)