Consumers (reached by retailers) and organizations (reached by wholesalers) respond to marketing programs the same way, because their motivations are similar

Indicate whether the statement is true or false.


Answer: FALSE
Explanation: Consumers (reached by retailers) and organizations (reached by wholesalers) respond to marketing programs in different ways with dissimilar motivations.

Business

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Agricultural output and services, in particular, are often priced higher in relation to industrial output in developing countries than in industrial countries

Indicate whether the statement is true or false

Business

A stock split merely increases the number of shares of stock; it usually does not change retained earnings or paid-in capital

Indicate whether the statement is true or false

Business

All the following are standards of accounting information except

a. flexibility. b. reliability. c. understandability. d. relevance.

Business

For residual income figures to be comparable on a companywide basis, all investment centers must have equal access to resources and similar asset investment bases

Indicate whether the statement is true or false

Business