The management at Vision, a company that specializes in high-end eyewear, was dissatisfied with the performance of the marketing intermediaries’ in promoting its products. The company decided to sell its products only through standalone, exclusive boutiques owned and maintained by Vision. This is an example of:
a. forward integration.
b. associative integration.
c. balanced integration.
d. horizontal integration.
Answer: a. forward integration.
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When a theater sells matinee movie tickets at low prices, it aims to shift some demand from the peak to the off-peak period. What is the strategy that the theater is said to be adopting?
A) It is providing complementary services. B) It is increasing peak-time efficiency. C) It is using linear pricing. D) It is using differential pricing. E) It is sharing services.
The form prepared by the purchasing agent and sent to the vendor to obtain materials is known as a:
a. Materials requisition. b. Purchase requisition. c. Purchase order. d. Vendor's invoice.
Which of the following statements regarding performance measures is true?
a. sustainability can be measured only from an external perspective. b. sustainability can be measured only from an internal perspective. c. sustainability is such a vague concept it is not practical to measure it at all. d. sustainability can and should be measured both internally and externally.
W. Edwards Deming set out 14 points in his definition of quality in the firm. Many of these points are related to ethical concepts. All of the following form part of the definition except ______.
a. Drive out fear b. Eliminate quotas c. Maintain staff barriers d. Institute training