Rather than focus on the truth of the content of a speech, the Roman rhetorician Quintilian focused on

a. rational appeals

b. emotional appeals.
c. character of the speaker.
d. interaction.


c

Communication & Mass Media

You might also like to view...

Explain the difference between positive politeness and negative politeness. Give an example for each strategy.

What will be an ideal response?

Communication & Mass Media

Most people are generally effective listeners

Indicate whether the statement is true or false

Communication & Mass Media

All of the following are specific purposes for which communicators might believe that intentional ambiguity is ethically justified EXCEPT ________

a. to increase receiver comprehension b. to allow flexibility in interpretation of legal concepts c. to promote maximum receiver psychological participation in the communication transaction by letting receivers create their own relevant meanings d. to heighten receiver attention through puzzlement

Communication & Mass Media

What obligations are even more important in persuasive speaking than in informative

speaking? A) ethical B) transitions C) grammatical correctness D) summaries

Communication & Mass Media