Enliven, a sports drink manufacturer, has identified its preferred target market as men between the ages of 18 and 22 who are currently in high school or college and active in sports. Which of the following types of segmentation is Enliven using in this scenario?
A. demographic and psychographic
B. benefit and demographic
C. socioeconomic and psychographic
D. geographic and psychographic
E. psychographic and geographic
Answer: A
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