Most content analysts would describe content analysis as

a. qualitative, systematic, and objective
b. quantitative, random, and subjective
c. qualitative, systematic, and objective
d. quantitative, systematic, and subjective
e. quantitative, systematic, and objective


e. quantitative, systematic, and objective

Communication & Mass Media

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Orienting material is important to a speech and should include at least _____

A. the speaker's tie to the topic B. the audience's need to know C. an oral footnote D. both A and B

Communication & Mass Media

In the United States, which of the following is accepted as evidence?

A) personal feelings B) objective facts C) religious faith D) speaker credentials

Communication & Mass Media

Amanda is a white European American female. She believes that immigrants from non- English speaking countries can be academically successful as long as they learn English and can assimilate into the "normal American way of life."

According to the majority identity development model, Amanda is in the stage of: a. Unexamined identity b. Acceptance c. Resistance d. Redefinition

Communication & Mass Media

During her speech, Cho waited a few seconds to enable her listeners to think about what she said so they could apply meaning or gauge significance. This is called a vocal

a. delay. b. pause. c. recess. d. intermission.

Communication & Mass Media