When segmenting markets, one should look at geographic location and demographic characteristics, as well as customers' desire and willingness to compare and shop; but behavioral needs aren't important for this purpose.
Answer the following statement true (T) or false (F)
False
Behavioral needs are important. Potential target market dimensions include (1) behavioral needs and attitudes, and how present and potential goods and services fit into customers' consumption patterns; (2) urgency to get needs and desires satisfied and willingness to seek information, compare, and shop; and (3) geographic location and other demographic characteristics.
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