In 1883, Hungarian immigrant Joseph Pulitzer bought the troubled New York World. His readership was "the common man," and he succeeded in reaching readers with light, sensationalistic news coverage, extensive use of illustrations, and circulation-building stunts and promotions. This brand of journalism became known as

A. yellow journalism.
B. syndication publishing.
C. wire reporting.
D. the penny press.


Answer: A

Communication & Mass Media

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In Dell Hymes’s ethnography of communication, a speech event refers to

a. occasions within a speech community when people talk b. a specific speech activity that takes place in a speech situation c. the setting where speech activities occur d. styles of speech used in specific situations e. a group of people who share a common language

Communication & Mass Media

The pro?con organizational pattern is most appropriate for a(n) __________ speech

a. occasional b. informative c. persuasive d. entertaining e. informal

Communication & Mass Media

A ______ is a public discussion during which the members of a group share responsibility by presenting a series of short speechesto an audience

a. symposium
b. forum
c. panel discussion
d. news briefing

Communication & Mass Media

By participating in a speech class, which of the following are true?

a. You can be confident that any speech you make will be error free. b. You can get feedback from a trained professional instructor. c. You have a sympathetic audience of students who are facing the same tasks you are. d. You get a chance to test your ideas and learn from your mistakes.

Communication & Mass Media