To ensure proper implementation of a PR campaign, a practitioner should:
a. Plan every step and assign roles and responsibilities for each step
b. Consult all outside partners involved in the campaign
c. Build in extra time for your production plan to allow for unexpecteddifficulties and glitches
d. Produce campaign materials as cheaply as possible
d
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Nonverbal codes constitute an important part of our daily communication. Kinesics can be organized into five categories. Holding one’s index and middle fingers upward in a V represented victory in World War II. This is an example of which category of kinesic behaviour?
A. Illustrator. B. Adaptor. C. Affect display. D. Emblem.
What are four specific types of nonverbal gestures and how do they function? Provide an example for each type of gesture
What will be an ideal response?
Jeremy knew that his listeners had heard several messages warning them against getting into the stock market. However, he wanted to weaken their commitment by arguing that this is the right time to buy stocks for long-term investments. Jeremy's persuasive strategy is __________.
A. assimilation B. elaboration C. conversion D. refutation
Symbolic convergence theory rests on the belief that humans are
A. driven by a set of convergent needs. B. the only symbol-using class of life. C. storytellers who share meaning through talk. D. extremely complex mentally. E. inclined to ignore reality in favor of myths.