Using the AIDA approach with social media
A) requires the same steps as the AIDA approach with conventional media.
B) does not work at all.
C) requires a different, more interactive approach.
D) requires a more rigid approach.
E) requires a stronger attention getting technique.
Answer: C
Explanation: C) The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape consumers are more apt to look for product information from other consumers, not the company's marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations.
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