Why is it important for marketers to keep their connector lists up to date? What are some of the developments in the world of media that compel marketers to keep their lists current?
What will be an ideal response?
A connector list is an evolving document, constantly changing. Because a connector list is not a static document, it is important that MPR professionals keep their lists up to date. The media business is dynamic: reporters and editors occasionally change the subjects they cover and even the outlets where they work. The traditional media industry has also been undergoing significant consolidation, while new non-traditional media channels are starting up fairly regularly.
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Which of the following is not a major question that should be addressed by the marketing plan?
A. Where have we been? B. Where do we want to go in the long term? C. Where do we want to go in the short term? D. How do we get there?
A constraint between two attributes is called a(n):
A) functional relation. B) attribute dependency. C) functional dependency. D) functional relation constraint.
Which of the following statements best describes the effect that project structure has on overall project risk?
A) Highly structured projects are more complex, and run a higher risk of programmers and users misunderstanding the ultimate goals. B) Projects with relatively undefined goals are more likely to be subjected to users changing requirements and to run a higher risk of not satisfying project goals. C) Highly structured projects tend to be larger, affecting more organizational units, and run both the risk of out-of-control costs and becoming too difficult to control. D) Less structured projects are more able to be quickly developed, tested, and implemented using cutting-edge RAD and JAD development techniques, and pose less risk of running up unforeseen costs. E) the less structured a project, the greater the freedom of users to define the system
A trimmed mean may be preferable to a mean when a data set has extreme values.
Answer the following statement true (T) or false (F)